Digitalization is one of the key elements that bring about a company’s growth. It is actually more than the removing of newspaper and applying computers to log data – it really is about setting up a new technique of doing business that focuses on client satisfaction, internal connection, and the circulation info. It is about being better, gaining visibility over company spend and making decisions with appropriate numbers, and connecting your entire team to a common mission that drives worldwide growth.
This can be a dynamic procedure that changes the ways businesses create and capture benefit in the marketplace. Additionally, it may accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive standing, firms should be constantly conscious of digitalization’s influence on their BMs and the adjoining business environment.
To explore the result of digitalization on a firm’s BM, qualitative empirical data were gathered from 12 interviewees employed in two distinct industries, automobile and media. Due to the fact that both equally industries are seen as different organization models, this kind of research design allowed for a great in-depth a comparison of how digitalization impacts the building blocks my explanation of your firm’s BM.
The selection interviews revealed that in the media market, the impact of digitalization was felt many clearly in terms of value creation and worth capture elements. This was typically due to the fact that the videos industry places strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.
